24 words on how to write a restaurant review

In higher education, we tend to assume that students all know how to communicate online: that they instinctively know the right genre, register and tone for the context. And then we're surprised when forum communication either fails to take off or goes up in flames.

The Qype website makes no such assumptions. Beside the box allowing you to post a review of, for example, a restaurant, it carries the following instructions:

Write as if you were talking to a good friend (in front of your mother) No spam, no self promotion and no offensive language.

No long guidance document, no course in study skills. Just 24 words, which anyone about to make a comment is bound to see. Neat!