Boring messages: how to make them interesting?

If you've ever fantasised about making a boring message more interesting by setting it to music, then you should see what Virgin America have done with their in-flight safety video.

It's great fun, of course, but this just confirms my doubts how much of a solution this is to the problem of a boring message. How much attention would you pay this video on the second or third in-flight viewing, let alone the tenth or the fiftieth?

But there are some nice touches. I particularly like how they deal with the problem of soundng like a prat when compelled by legislation to say things which pretty much everyone knows. Their approach is to acknowledge the problem and become arch. ("For the 0.001% of you who have never operated a seat belt before - really?....") It's one way of retaining dignity and credibility under impossible requirements.